Local SEO strategy In Nairobi, Kenya – How to Optimize Your Google My Business Listing

local seo for my business in nairobi kenya

Why is Local SEO for my business in Nairobi Kenya important?

Local search engine optimization; Local SEO is powerful for small businesses: Nairobi, Kenya is leading Africa in terms of internet usage with a 91% penetration of mobile subscriptions compared to Africa’s average of 80%. This is why you need a strategy to reach these customers with Local SEO and point them to your business.

Four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers.

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business listing. Getting on Google My Business can increase your chances of showing up in Google’s Local search, Google Maps, and organic rankings.

Optimize for Google My Business.

To ensure you’re optimized for Google My Business, you’ll want to create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying location.

Google My Business Posts

Google Posts are almost like “mini-ads” or “social media posts” that show up in Google search in your Google My Business listing

Google My Business online reviews

Google encourages business owners to ethically ask their customers or clients for online reviews. Online reviews appear next to your listing in Google Maps and your business’ Knowledge Panel in search results. Online reviews can help your business stand out among a sea of search results.

Additionally, online reviews are known to impact search result rankings, consumer trust, and click-through rates.. Remember – Always reply to reviews

For example, “We appreciate your feedback on “billboard printing” in “Nairobi, Kenya”. We value your input and look forward to working with you again. Thank you from the Expat Print team.”

a google my business review of expat print

Photos and videos

The Internet used to be all about text and information, but more and more the visual appeal of the Internet is what grabs people’s attention — and that means photos and videos.

Business descriptions

Good news! Google now allows business owners to include a business description on your Google My Business listing.

Get more out of your Google My Business listing

If Google can verify your business as authentic, the search engine could potentially reward your business with a coveted sidebar space in Google local search.

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